How to sell your art on a regular basis

A coloured pencil drawing of a girl I created

Trying to sell the art that you create can be challenging at the best of times. But having a number of different ways to sell your art can help when you are trying to earn a living as an artist.

It can also be overwhelming when trying to find the right place in which to sell through. For the purpose of this blog post I will be sharing what has worked for me in the past.

First of all you need to remember that there are two ways to sell you art and these are:

  • Online and
  • Offline

Let’s start with some online options

  1. Ebay – This is a great place to sell your art online. You have the choice of listing your art as an auction or as a buy now. I tend to list my art as Buy Now and have yet to try the auction option.
  2. Etsy – Etsy is another great site that I use to sell my art. Etsy can be difficult to get viewers to your shop but I have found that sticking with it and being patient has been a god-send. I am getting more viewers now and they are gradually increasing over time. Etsy will charge you a listing fee, a transaction fee and a final value fee. It makes perfect sense to calculate these fees into your selling price. Additionally, the more listings you have makes your shop more popular.
  3. Redbubble – I have loved using Redbubble in the past and I am actively thinking up some new ideas so I can create some more listings in my shop. It is free to join and all you have to do is to upload your art work and/or your designs and you are ready to go. You can then choose the merchandise that you want your designs to be on and Redbubble will do the rest for you. They will even ship the end product to the customer. It is not just merchandise either. You can have your art printed as fine art prints or giclée prints to ship to customer. The only downside is that you will have top do your own marketing to get people to your shop front. So bear this in mind when choosing this option.
  4. Social media – You can use social media to promote yourself and to direct people to you websites/online stores. But be careful that your are sticking to the platform’s guidelines as you don’t want to be kicked off or get accused of spamming. Although, Facebook does have the benefit of the “Facebook marketplace”. I have sold a few pieces via this method. Remember also that this is a crowded place and you get lost in it all.

Now for some offline options

  1. Shops, hotels, restaurants, cafe’s are good places to get your art out into the local community or to visitors from away. The owner will take a percentage of the selling price so bear this in mind when pricing your art.
  2. Other offline places to consider are:
    1. Trade shows
    2. Art fairs
    3. Saturday markets

Pricing your art

Take into consideration:

  • The time it takes for you to create
  • Products and supplies used
  • Shipping
  • Extra costs

This will allow you to actually make a decent profit so you can meet your living requirements. In the beginning though, do not overprice. When you art becomes more popular, you can increase your prices gradually.

Commissions

As your audience grows, so will popularity. You may be asked to do a drawing or painting of someone’s pet or a portrait of a loved one. Make sure that you have a contract written beforehand so that the customer knows what you will be doing and how you will be delivering with a run down of all the costs included. I would also ask for non-refundable deposit as you will come across a few timewasters. Trust me, this has happened to me in the past and I was left with the bill for the supplies. Now, when I get asked to do a commission. I ask for a non-refundable deposit to protect myself from future losses.

There are so many other ways to sell your art work but most of the examples above have worked for me so they may do for you. As a bonus I have created a list below for you to research and find the right fit for your needs.

  • Ebay
  • Etsy
  • Redbubble
  • Social media
    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
  • Local businesses
  • Trade shows
  • Art fairs
  • Saturday markets
  • Through your own website
  • Art galleries
    • Online
    • Offline
  • Networking
    • Online
    • Offline
  • Enter competitions
  • Hosting open studio events

Always be experimenting with ideas and make this year, the year that brings you success with your art.

Check out me Etsy Shop

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